I built Amour & Roots from the ground up—not just as a clothing brand, but as a movement. A space to honor who we are, where we come from, and how we show up in this world. A brand that celebrates Black love in all its forms—self-love, romantic love, community love—and that uplifts our roots, our heritage, our history.
We’re not here to fit in. We’re here to stand out and stand tall. Every design we drop is rooted in something real: the pride in our melanin, the beauty in our struggle, the strength in our survival. Whether it's a rose held between the lips of a Black king or a phrase stitched across a hoodie that hits like truth, we make statements.
Amour & Roots is for those who feel deeply, love fiercely, and carry their culture with pride. It’s for those who know that Black fashion is more than a look—it’s a legacy. It's resistance. It's pride. It's poetry in motion.
I started this brand because I was done letting someone else write my story. Now, I create from love. I create from roots. I create from purpose, and I invite the world to wear that purpose with me.
This is Amour & Roots. Rooted in love. Driven by truth. Powered by us.
