Privacy Policy

Who We Are

Our website address is: https://amourandroots.com.
Amour and Roots (“we,” “us,” or “our”) is an apparel brand dedicated to celebrating culture, family, and individuality.

Information We Collect

We collect information from you in several ways, including:

Information you provide during checkout, account creation, or newsletter signup (such as name, email address, shipping/billing address, and payment details).
Data you enter when leaving comments, reviews, or filling out contact forms.
Technical data such as IP address, browser type, device information, and usage statistics through analytics tools (e.g., Google Analytics, Meta Pixel).

Comments

When visitors leave comments, we collect the data shown in the comments form, along with the visitor’s IP address and browser user agent string to help detect spam.
An anonymized string (hash) created from your email address may be sent to the Gravatar service to check if you are using it. Their privacy policy can be found here: https://automattic.com/privacy/.
After approval of your comment, your profile picture may be visible to the public in the context of your comment.

Media

If you upload images to the website, please avoid uploading images that include embedded location data (EXIF GPS). Visitors can download and extract any location data from images on the site.

Cookies

We use cookies to improve your browsing experience and enable key site functions (like cart storage and login sessions).

If you leave a comment, you may opt-in to save your name, email, and website in cookies for convenience.
Login and display preference cookies are used for account holders and last for a limited time.
We may also use third-party cookies for analytics, advertising, and performance tracking.

You can disable cookies through your browser settings, but some parts of the site may not function properly.

Embedded Content from Other Websites

Articles or pages on this site may include embedded content (e.g., videos, images, articles). Embedded content from other sites behaves the same way as if you visited the other website directly.
Those websites may collect data, use cookies, and track your interaction with their content.

Who We Share Your Data With

We only share your personal information with trusted third-party service providers necessary to operate our business, including:

Payment processors (e.g., PayPal, Shopify Payments, Stripe)
Shipping providers (to fulfill your order)
Email marketing or analytics platforms (for newsletters and site performance)

We do not sell or rent your personal information to third parties.

How Long We Retain Your Data

If you leave a comment, the comment and its metadata are retained indefinitely.
For registered users, we store personal information in their profile, which can be viewed or edited at any time (except for usernames).
Order information is retained as long as required for accounting, tax, or legal obligations.

Your Rights

You have the right to:

Request an export of the personal data we hold about you.
Request deletion of your data (except for data we are legally required to keep).
Opt out of email marketing at any time via the “unsubscribe” link or by contacting us directly.

To exercise these rights, contact us at info@amourandroots.com.

Where Your Data Is Sent

Visitor comments may be checked through an automated spam detection service.
Order and customer data are securely processed through our e-commerce platform and third-party payment processors.

Contact Us

For any privacy concerns or data requests, please contact:
📧 info@amourandroots.com
🌐 https://amourandroots.com